What makes iPhone 5c not so desirable?
Apple has confirmed doubts while presenting new questions. Does the iPhone 5c represent a colossal bad move by Apple? Or is it just a mediocre product that remains profitable? Can it be both a misstep and a profitable device at the same time? That's quite a paradox, but it can still happen, when people rely on brands more, and less on the efficiency of devices and gadgets.
As a product, it's amazingly well-built but it comes in a bad timing, launched in a moment of time when it's not longed for. Somehow, it fills the low-end option for Apple's iPhone lineup, and it provides a good option for teenagers, for sure. But even ordinary customers know it's better to stretch into the iPhone 5s than to buy the iPhone 5c!
In places where price rules, the jury is still out there. We can't tell for sure how well it sold in less-advantaged geographies around the world, and it might even turn out to be an excellent seller to China Mobile's 750 million customers.
Apple CEO Tim Cook or CFO Peter Oppenheimer had a conference call with investors this week, where they might have said very nice things about the model. Apple pretty much always comes up with excellent performance in some form or another, but the iPhone 5c?
Maybe the iPhone 5c has helped analysts and expert critics learn something about Apple.
Every iPhone is used far more as a computer than as a phone. When it comes to phones and voice, smaller is better. With computers, a bigger screen will win out. Your ear and your smartphone are just not as important to each other as they used to be. The tipping point came, and new buyers are increasingly likely to want bigger screens than you find on an iPhone 5c. The Lessons of the iPhone 5c.
There are some potential lessons for Apple, and maybe even for its critics and analysts. The first is that Apple's focus on premium products is undeniably smart. Even with a brand new lower-priced option on the table, Apple just proved that buyers will lean toward the better overall product.
In fact, Apple couldn't keep up with iPhone 5s demand during much of the previous quarter. This is a proofpoint for Apple.
The latest rumors for the iPhone 6 implies that Apple is going big and walking away from plastics. Seems like a smart plan. This time a change can be smelled in the air. Later this year, I think the updated iPhone lineup will make sense to consumers and analysts alike.
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