Heineken sales grow in the West
After a long period of stagnation, Dutch beer making company Heineken declared that it has finally registered growth in its most important market, the Western one.
Organic sales, which leave out effects of currencies and acquisitions, grew by 3.4%.
But its sales decreased in the Eastern European market as a result of strong euro and one-off gains in 2013. The Dutch brewer’s net profit was 143 million euros as compared to the 227 million euros registered from last year’s profit. In percentage, that equals to a drop of 2.6 % to 4.08 billion euros.
In Western Europe, however, sales were up 1.8 percent to 1.51 billion euros.