Apple rumored to buy Beats for 3.2 billions

Apple is about to spend the biggest amount of money ever on a single acquisition. Rumors say the American tech giants is planning to buy Beats electronic for 3.2 billion US dollars.

If it will go an it could become Apple's biggest buy ever. Close sources to botch companies claim the deal could be announced next week, because the final details are yet to be established.

Beats Electronics was already an Apple partner with its high end audiophile devices present in both physical and online stores. The company was founded in 2008 by hip-hop legend Dr. Dre and music industry executive Jimmy Lovine. Beats Electronics established itself on the market as a high-end headphones manufacturer. However, Beats went a step further and released a music streaming service based on subscriptions.

Tech media said Beats streaming service grew very fast thanks to an aggressive marketing strategy and reached 200,000 subscribers. If the 3 billion dollar deal goes on, Apple will also buy the subscription business along with the hardware division.

After hitting the market, Beats headphones quickly took over and now statistics show Beats has the biggest share on the market. The design and the association with hip-hop legend Dr.Dre made these headphone a “must have” throughout the world, despite its prices that start at 99 dollars and peak at 450 dollars.

The Apple deal would not be the first association of Beats with a tech giant. In 2013, HTC invested in excess of 300 million dollars into Beats Electronics to acquire a majority stake. A few HTC products were associated with Beats audio, but the Korean electronics manufacturer sold back to Beats its shares in September 2013.

There is still no official comment coming from both sides, but if rumors are true, it would not take them long to announce the biggest deal both companies will be implicated in.