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Money

May 07, 2025 09:41 GMT

$10m for Apple’s Ahrendts for no reason

One month’s work will bring Apple head of retail an almost $10 million bonus for no specific performance accomplishments.

 

Angela Ahrendts, former Burberry CEO, joined Apple on May 1 and handles retail and online store operations. On June 1 she is set to receive her fist bonus batch of $9.8 million out of a $68 million bonus plan spread over four years.

 

The extra pay will come in the form of Apple in stock, numbering a total of 113,000 shares.

 

Ahrendts is also to receive $10.5 million worth of shares from Burberry as a thank you for reinvigorating the company and helping it gain a strong following in China and emerging markets.

 

Under Ahrendts watchful eye, Burberry skyrocketed to £7 billion from £2.1 billion.

 

As a consequence, she became the highest paid CEO in the UK with a $27 million income for 2012.